Concepedia

Seungbum Lee

SL

10

Publications

351

Citations

10

H-Index

2007

Active since

Affiliations

University of Akron(Current)

Seungbum Lee is an author at University of Akron specializing in sports marketing, management, and marketing.

Top concepts

MarketingManagementSports MarketingBusinessStrategyBrand StrategyGlobal StrategyBrand DevelopmentBusiness StrategyMarketing Strategy

Publications per year

2007–2022

10

Publications

10

SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport

Seungbum Lee, Patrick Walsh · Sport Management Review · 2011 · 134 citations

Resource-based View, Financial Return, Management +14

Sport sponsorship decision making in a global market

Seungbum Lee, Stephen Ross · Sport Business and Management An International Journal · 2012 · 65 citations

International Marketing, Brand Strategy, Sports Sponsorship +19

Assessing Brand Associations for Intercollegiate Ice Hockey

Stephen Ross, Hyejin Bang, Seungbum Lee · Sport Marketing Quarterly · 2007 · 50 citations

Global Outsourcing

Seungbum Lee · Global Business Review · 2010 · 27 citations

Global Outsourcing, Workforce Development, Better Understanding +7

Development of a Brand Extension Decision-Making Model for Professional Sport Teams

Patrick Walsh, Seungbum Lee · Sport Marketing Quarterly · 2012 · 17 citations

Marketing, Management, Brand Strategy +13

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