Margaret Scammell

Publications

1.2K

Citations

H-Index

1990

Active since

Affiliations

London School of Economics and Political Science(Current)

University of Liverpool

Margaret Scammell is an author at London School of Economics and Political Science specializing in political science, political communication, and political behavior.

ORCID

Top concepts

PoliticsPolitical BehaviorPolitical CommunicationMarketingManagementSocial SciencesArtsAdvertisingMarketing CommunicationJournalism

Publications per year

1990–2015

Publications

Political Marketing: Lessons for Political Science

Margaret Scammell · Political Studies · 1999 · 337 citations

Political Behavior, Political Communication, Marketing +3

The Internet and Civic Engagement: The Age of the Citizen-Consumer

Margaret Scammell · Political Communication · 2000 · 223 citations

Digital Society, Public Engagement, E-participation +18

Political Brands and Consumer Citizens: The Rebranding of Tony Blair

Margaret Scammell · The Annals of the American Academy of Political and Social Science · 2007 · 161 citations

Political Brands, Brand Strategy, Consumer Research +23

Politics and Image: The Conceptual Value of Branding

Margaret Scammell · Journal of Political Marketing · 2015 · 117 citations

Conceptual Value, Political Images, Brand Strategy +17

The wisdom of the war room: US campaigning and Americanization

Margaret Scammell · Media Culture & Society · 1998 · 113 citations

American Influence, Civil-military Relation, Political Process +18

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