Concepedia

Author

Mark Ogertschnig

Vrije Universiteit Amsterdam

Also Known As

Mark Ogertschnig

2

Publications

77

Citations

2

H-Index

16

Concepts

All Affiliations

Vrije Universiteit Amsterdam
MO

About

Mark Ogertschnig is an author at Vrije Universiteit Amsterdam specializing in interactive marketing, consumer behavior, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Social Sciences

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Communication

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Marketing

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Consumer Behavior

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Mark Ogertschnig

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2

Publications

77

Citations

2

H-Index

YearCitations

Effects of Context Relevance and Perceived Risk on User Acceptance of Mobile Information Services

Hans van der Heijden, Mark Ogertschnig, Lennart van der Gaast

European Conference on Information Systems

2005

58

A Short-Form Measure Of Attitude Towards Using A Mobile Information Service

Mark Ogertschnig, Hans van der Heijden

Journal of the Association for Information Systems

2004

19

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