Concepedia

Katie Gifford

KG

11

Publications

364

Citations

11

H-Index

2004

Active since

Affiliations

University of Delaware(Current)

University of Maryland, College Park

Katie Gifford is an author at University of Delaware specializing in economics, food choice, and marketing.

Top concepts

HealthEconomicsMarketingFood ChoiceFood MarketingConsumer ResearchFood PolicyFood QualityConsumer ChoiceConsumer Behavior

Publications per year

2004–2022

11

Publications

11

Influencing consumer purchase likelihood of organic food

Katie Gifford, John C. Bernard · International Journal of Consumer Studies · 2005 · 106 citations

Food Choice, Economics, Food Marketing +13

The effect of information on consumers' willingness to pay for natural and organic chicken

Katie Gifford, John C. Bernard · International Journal of Consumer Studies · 2010 · 81 citations

Consumer Uncertainty, Applied Economics, Agricultural Economics +23

An Experimental Investigation of Consumer Willingness to Pay for Non-GM Foods When an Organic Option Is Present

John C. Bernard, Chao Zhang, Katie Gifford · Agricultural and Resource Economics Review · 2006 · 57 citations · Full text

Applied Economics, Consumer Research, Gm Foods +20

The Impact of Message Framing on Organic Food Purchase Likelihood

Katie Gifford, John C. Bernard · AgEcon Search (University of Minnesota, USA) · 2004 · 37 citations · Full text

An Experimental Investigation of Willingness to Pay for Non-GM and Organic Food Products

Katie Gifford, John C. Bernard, Ulrich C. Toensmeyer et al. · AgEcon Search (University of Minnesota, USA) · 2005 · 14 citations · Full text

Organic Food Products, Behavioral Decision Making, Wtp Differences +20

Rows per page

1–5 of 11