Concepedia

John C. Bernard

JC

45

Publications

1.8K

Citations

24

H-Index

1992

Active since

Affiliations

University of Delaware(Current)

Cornell University

Texas State University

John C. Bernard is an author at University of Delaware specializing in marketing, economics, and consumer choice.

Top concepts

MarketingEconomicsBusinessConsumer ResearchAgricultural EconomicsConsumer ChoiceFood MarketingHealthFood QualityConsumer Behavior

Publications per year

1992–2022

45

Publications

45

Consumer willingness to pay for sustainable apparel: the influence of labelling for fibre origin and production methods

Gwendolyn Hustvedt, John C. Bernard · International Journal of Consumer Studies · 2008 · 158 citations

Sustainable Consumption, Consumer Uncertainty, Applied Economics +24

What Is It About Organic Milk? An Experimental Analysis

John C. Bernard, Daria J. Bernard · American Journal of Agricultural Economics · 2009 · 151 citations

Nutrition, Applied Economics, Agricultural Economics +18

Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region

Kathryn A. Onken, John C. Bernard, J Pesek · Agricultural and Resource Economics Review · 2011 · 115 citations · Full text

Agricultural Economics, Consumer Research, Environmental Economics +22

Influencing consumer purchase likelihood of organic food

Katie Gifford, John C. Bernard · International Journal of Consumer Studies · 2005 · 106 citations

Food Choice, Economics, Food Marketing +13

Effects of social responsibility labelling and brand on willingness to pay for apparel

Gwendolyn Hustvedt, John C. Bernard · International Journal of Consumer Studies · 2010 · 99 citations

Socially Responsible Product, Consumer Uncertainty, Consumer Study +22

Rows per page

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