Concepedia
3
Publications
60
Citations
H-Index
2022
Active since
Affiliations
Goethe University Frankfurt(Current)
Adrian Waltenrath is an author at Goethe University Frankfurt.
Publications per year
2022–2024
Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance
Adrian Waltenrath, Christoph Brenner, Oliver Hinz · Journal of Interactive Marketing · 2022 · 23 citations
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
Iman Ahmadi, Adrian Waltenrath, Christian Janze · Journal of Advertising · 2022 · 21 citations
Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement
Adrian Waltenrath · Electronic Markets · 2024 · 16 citations · Full text
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