Uzma Noor

COVID-19, students satisfaction about e-learning and academic achievement: Mediating analysis of online influencing factors

Muhammad Younas, Uzma Noor, Xiaoyong Zhou et al. · Frontiers in Psychology · 2022 · 87 citations · Full text

Learning behavior, digital platforms for learning and its impact on university student’s motivations and knowledge development

Uzma Noor, Muhammad Younas, Hessah Saleh Aldayel et al. · Frontiers in Psychology · 2022 · 82 citations · Full text

Brand hate and retaliation in Muslim consumers: does offensive advertising matter?

Uzma Noor, Mahnaz Mansoor, Sajeela Rabbani · Journal of Islamic marketing · 2021 · 55 citations

Offensive Advertising Matter, Consumer Research, Brand Strategy +19

Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM

Uzma Noor, Mahnaz Mansoor, Amjad Shamim · Asia-Pacific Journal of Business Administration · 2022 · 40 citations

Customer Experience, Customer Satisfaction, Digital Marketing +26

Co-creative service design for online businesses in post-COVID-19

Amjad Shamim, Junaid Siddique, Uzma Noor et al. · Journal of Islamic marketing · 2021 · 27 citations

Customer Experience, Customer Satisfaction, Digital Marketing +23