Concepedia

Lijie Hao

LH

Statistics

Publications

4

Citations

50

H-Index

4

Active since

2022

Affiliations

University of Malaya(Current)

Assumption University

Shanxi Academy of Medical Sciences

Shanxi Medical University

Lijie Hao is an author at University of Malaya specializing in public health, customer satisfaction, and consumer research.

Top concepts

MarketingManagementAdvertisingCommunicationPublic HealthSocial MarketingConsumer BehaviorConsumer ResearchDigital MarketingBehavioral Science

Publications per year

2022–2025

4

Publications

4

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model

Kun Tian, Wenxia Xuan, Lijie Hao et al. · Frontiers in Psychology · 2022 · 19 citations · Full text

Customer Satisfaction, Extended Stimulus–organization–response Model, Digital Marketing +19

THE EFFECT OF PROJECT-BASED LEARNING AND PROJECTBASED FLIPPED CLASSROOM ON CRITICAL THINKING AND CREATIVITY FOR BUSINESS ENGLISH COURSE AT HIGHER VOCATIONAL COLLEGES

Lijie Hao, Kun Tian, Umi Kalsum Mohd Salleh et al. · Malaysian Journal of Learning and Instruction · 2024 · 11 citations · Full text

The impact of perceived value and affection on Chinese residents' continuous use intention of mobile health science information: An empirical study

Kun Tian, Lijie Hao, Wenxia Xuan et al. · Frontiers in Public Health · 2023 · 10 citations · Full text

Understanding the role of AI in Malaysian higher education curricula: an analysis of student perceptions

Shahazwan Mat Yusoff, Anwar Farhan Mohamad Marzaini, Lijie Hao et al. · Discover Computing · 2025 · 10 citations · Full text

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