1
Publications
62
Citations
1
H-Index
2012
Active since
Al-alak Ghaleb is an author specializing in consumer behavior, marketing strategy, and consumer research.
Top concepts
BusinessMarketingManagementService QualityBrand ManagementConsumer BehaviorConsumer ResearchMarketing StrategyHospitality IndustryCustomer Satisfaction
Publications per year
2012–2012
1
1