1
Publications
62
Citations
1
H-Index
2012
Active since
Basheer Abbas is an author specializing in consumer behavior, marketing strategy, and consumer research.
Top concepts
BusinessMarketingManagementService QualityBrand ManagementConsumer BehaviorConsumer ResearchMarketing StrategyHospitality IndustryCustomer Satisfaction
Publications per year
2012–2012
1
1