Concepedia

Author

Katie J. Lyman

North Dakota State UniversityORCID

Also Known As

K. Lyman, Katie J Lyman, Katie J. Lyman, Katie L. Lyman, Katie Lyman

25

Publications

128

Citations

7

H-Index

16

Concepts

All Affiliations

North Dakota State UniversityButler University
KJ

About

Katie J. Lyman is an author at North Dakota State University specializing in brand equity, brand management, and customer satisfaction.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Education

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2

Management

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14

3

Higher Education

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4

Marketing

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14

5

Brand Building

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14

Katie J. Lyman

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5

Publications

74

Citations

5

H-Index

YearCitations

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