Concepedia

Wen-Yu Chen

WC

2

Publications

177

Citations

2

H-Index

2002

Active since

Affiliations

Ming Chuan University(Current)

Wen-Yu Chen is an author at Ming Chuan University specializing in arts, organizational communication, and management.

Top concepts

Publications per year

2002–2008

2

Publications

2

Is the tour leader an effective endorser for group package tour brochures?

Kuo-Ching Wang, An-Tien Hsieh, Wen-Yu Chen · Tourism Management · 2002 · 135 citations

, , +4

Female tour leaders as advertising endorsers

Chin‐Tsai Lin, Kuo-Ching Wang, Wen-Yu Chen · Service Industries Journal · 2008 · 42 citations

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