Yee-Yann Yap is an author at Multimedia University specializing in consumer behavior, management, and interactive marketing.
Top concepts
MarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchInnovation AdoptionInteractive Marketing
Publications per year
2022–2023
2
2
Yee-Yann Yap, Siow‐Hooi Tan, Siow‐Kian Tan et al. · Telematics and Informatics · 2022 · 36 citations
Online Customer Behavior, Innovation Adoption, Capability Approach +11
Online grocery shopping intention: Elderly's perspective in Malaysia
Yee-Yann Yap, Siow‐Hooi Tan, Siow‐Kian Tan et al. · Heliyon · 2023 · 19 citations · Full text
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