Concepedia

NH Marmaya

NM

Statistics

Publications

1

Citations

87

H-Index

1

Active since

2019

Affiliations

Universiti Teknologi MARA(Current)

NH Marmaya is an author at Universiti Teknologi MARA specializing in consumer decision making, consumer uncertainty, and food policy.

Top concepts

BusinessMarketingManagementFood ChoiceFood PolicyFood IndustryPublic HealthFood MarketingConsumer CultureFood Consumption

Publications per year

2019–2019

1

Publications

1

Gen Y consumers’ intention to purchase <i>halal</i> food in Malaysia: a PLS-SEM approach

NH Marmaya, Za Zakaria, Mohd Nasir Mohd Desa · Journal of Islamic marketing · 2019 · 87 citations

Consumer Uncertainty, Consumer Study, Consumer Research +21

Rows per page

1–1 of 1