Christina O’Connor

Facilitating knowledge management through filtered big data: SME competitiveness in an agri-food sector

Christina O’Connor, Stephen J Kelly · Journal of Knowledge Management · 2017 · 128 citations

Business Intelligence, Smes ’, Big Data Analytics +22

Social media and luxury: A systematic literature review

Dean Creevey, Joseph Coughlan, Christina O’Connor · International Journal of Management Reviews · 2021 · 98 citations · Full text

Luxury, Digital Marketing, Social Marketing +22

A pilot randomised controlled trial to reduce suffering and emotional distress in patients with advanced cancer

Mari Lloyd‐Williams, Mark Cobb, Christina O’Connor et al. · Journal of Affective Disorders · 2012 · 46 citations · Full text

The crucial role of market intelligence in the development of small business marketing capabilities

Grace Carson, Christina O’Connor, Geoff Simmons · Journal of Small Business and Enterprise Development · 2020 · 44 citations · Full text

Marketing Analytics, Business Intelligence, Small Business Economics +19

Generation AI and family business: a perspective article

Finn Lannon, Roisin Lyons, Christina O’Connor · Journal of Family Business Management · 2023 · 34 citations · Full text

Artificial Intelligence, Engineering, Business Intelligence +18