Adam P. Heath - Concepedia

Author

Adam P. Heath

Also Known As

Adam P. Heath

Publications

138

Citations

H-Index

Concepts

All Affiliations

Adam P. Heath is an author at Southern Cross University specializing in cognitive science, cognition, and consumer behavior.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	138
2	Management	1	1	138
3	Social Sciences	1	1	138
4	Cognitive Science	1	1	138
5	Marketing	1	1	138

Adam P. Heath

Publications

138

Citations

H-Index

Page 1

	Year	Citations
The self‐concept and image congruence hypothesis Adam P. Heath, Don Scott European Journal of Marketing Self‐concept TheoryImage Congruence HypothesisProduct BrandsConsumer ResearchCognition	1998	138

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