Concepedia

Adam P. Heath

AP

Statistics

Publications

1

Citations

138

H-Index

1

Active since

1998

Affiliations

Southern Cross University(Current)

Adam P. Heath is an author at Southern Cross University specializing in cognitive science, cognition, and consumer behavior.

Top concepts

BusinessCognitionMarketingManagementPerceptionPsychologySelf-conceptSelf-awarenessBrand AwarenessSocial Identity

Publications per year

1998–1998

1

Publications

1

The self‐concept and image congruence hypothesis

Adam P. Heath, Don Scott · European Journal of Marketing · 1998 · 138 citations

Self‐concept Theory, Image Congruence Hypothesis, Product Brands +23

1–1 of 1