Concepedia

Rebecca Hodge

RH

1

Publications

190

Citations

1

H-Index

2007

Active since

Affiliations

University of Guelph(Current)

Rebecca Hodge is an author at University of Guelph specializing in customer satisfaction, digital marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive Marketing

Publications per year

2007–2007

1

Publications

1

Factors influencing impulse buying during an online purchase

Scott A. Jeffrey, Rebecca Hodge · Electronic Commerce Research · 2007 · 190 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +9

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