Statistics
Publications
4
Citations
299
H-Index
4
Active since
1975
Affiliations
William & Mary(Current)
Donald J. Messmer is an author at William & Mary specializing in consumer research, marketing, and management.
Publications per year
1975–1993
4
4
Marketing and the Ecological Crisis
Donald J. Messmer, George Fisk · Journal of Marketing · 1975 · 184 citations
Green Marketing, Sustainable Marketing, Consumer Research +4
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