Concepedia
Statistics
Publications
3
Citations
131
H-Index
Active since
2012
Affiliations
University of Groningen(Current)
Fontys University of Applied Sciences
Merel Walraven is an author at University of Groningen specializing in business, sponsorship, and management.
Top concepts
BusinessManagementSponsorshipMarketingSports SponsorshipArtsEconomicsAdvertisingProductivityBrand Awareness
Publications per year
2012–2015
Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time
Merel Walraven, Tammo H.A. Bijmolt, Ruud H. Koning · Journal of Advertising · 2014 · 74 citations · Full text
Advertising, Dynamic Effects, Sponsorship Awareness +14
Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis
Merel Walraven, Ruud H. Koning, Tammo H.A. Bijmolt et al. · Journal of Sport Management · 2015 · 37 citations · Full text
Resource Efficiency, Sports Sponsorship, Sponsorship Efficiency +16
Sponsorship and the achievement of corporate objectives
Merel Walraven, Ruud H. Koning, Maarten van Bottenburg · University of Groningen research database (University of Groningen / Centre for Information Technology) · 2012 · 20 citations
Philanthropy, Management, Business +7
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