Concepedia

Wai Sing Tsen

WS

Statistics

Publications

1

Citations

38

H-Index

1

Active since

2021

Affiliations

Hong Kong Baptist University(Current)

Wai Sing Tsen is an author at Hong Kong Baptist University specializing in influencer marketing effectiveness, demographic segmentation models, and advertising persuasion.

Publications per year

2021–2021

1

Publications

1

Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing

Wai Sing Tsen, Benjamin Ka Lun Cheng · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 38 citations

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