Suneal Bedi is an author at Santa Clara University specializing in marketing strategy, brand development, and brand equity.
Top concepts
BrandingBusinessMarketingManagementAdvertisingBrand EquityBrand LoyaltyBrand ActivismBrand StrategyBrand Authority
Publications per year
2016–2021
2
2
Vikram R. Bhargava, Suneal Bedi · Journal of Business Ethics · 2021 · 27 citations · Full text
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