Concepedia

Vikram R. Bhargava

VR

4

Publications

303

Citations

4

H-Index

2018

Active since

Affiliations

Santa Clara University(Current)

Vikram R. Bhargava is an author at Santa Clara University specializing in management, marketing, and brand equity.

ORCID

Top concepts

Publications per year

2018–2021

4

Publications

4

Ethics of the Attention Economy: The Problem of Social Media Addiction

Vikram R. Bhargava, Manuel Velásquez · Business Ethics Quarterly · 2020 · 241 citations · Full text

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Brand as Promise

Vikram R. Bhargava, Suneal Bedi · Journal of Business Ethics · 2021 · 27 citations · Full text

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Firm Responses to Mass Outrage: Technology, Blame, and Employment

Vikram R. Bhargava · Journal of Business Ethics · 2018 · 21 citations · Full text

Is Corporate Responsibility Relevant to Artificial Intelligence Responsibility

Vikram R. Bhargava, Manuel Velásquez · SSRN Electronic Journal · 2019 · 14 citations · Full text

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