Concepedia

Patrick M. Kraft

PM

3

Publications

85

Citations

3

H-Index

2008

Active since

Affiliations

Indiana University Bloomington(Current)

Patrick M. Kraft is an author at Indiana University Bloomington specializing in brand equity, sports marketing, and interactive marketing.

Top concepts

Publications per year

2008–2012

3

Publications

3

Building the Brand: A Case Study of Troy University

Jason W. Lee, Kimberly S. Miloch, Patrick M. Kraft et al. · Sport Marketing Quarterly · 2008 · 37 citations

Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry

Galen Clavio, Patrick M. Kraft, Paul M. Pedersen · International Journal of Sports Marketing and Sponsorship · 2009 · 29 citations

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Click clack: examining the strategic and entrepreneurial brand vision of Under Armour

Kimberly S. Miloch, Jason Lee, Patrick M. Kraft et al. · International Journal of Entrepreneurial Venturing · 2012 · 19 citations

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