2
Publications
295
Citations
2
H-Index
1977
Active since
Arthur Best is an author specializing in customer satisfaction, purchase intention, and interactive marketing.
Top concepts
BusinessMarketingManagementCommunicationConsumer BehaviorConsumer ResearchPurchase IntentionConsumer ProtectionCustomer SatisfactionInteractive Marketing
Publications per year
1977–1997
2
2
Arthur Best · Ski Area Management · 1997 · 23 citations
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1–2 of 2