Shelley Wigley

Gauging consumers’ responses to CSR activities: Does increased awareness make cents?

Shelley Wigley · Public Relations Review · 2008 · 135 citations

Business, Marketing, Marketing Management +9

College Students’ Use of Relational Management Strategies in Email in Long-Distance and Geographically Close Relationships

Amy Janan Johnson, Michel M. Haigh, Jennifer A. H. Becker et al. · Journal of Computer-Mediated Communication · 2008 · 120 citations · Full text

Social Sciences, Communication, Social Psychology +16

The Influence of Corporate Social Responsibility Campaigns on Public Opinion

Michael Pfau, Michel M. Haigh, Jeanetta D. Sims et al. · Corporate Reputation Review · 2008 · 112 citations

Social Sciences, Communication, Marketing +14

Inoculation and Mental Processing: The Instrumental Role of Associative Networks in the Process of Resistance to Counterattitudinal Influence

Michael Pfau, Bobi Ivanov, Brian Houston et al. · Communication Monographs · 2005 · 104 citations

Social Sciences, Psychology, Social Psychology +14

The Influence of Corporate Front-Group Stealth Campaigns

Michael Pfau, Michel M. Haigh, Jeanetta D. Sims et al. · Communication Research · 2007 · 89 citations · Full text

Social Sciences, Marketing, Social Psychology +11