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Wan-Nurisma Ayu Wan-Ismail

WA

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Publications

1

Citations

58

H-Index

1

Active since

2020

Affiliations

Northern University of Malaysia(Current)

Wan-Nurisma Ayu Wan-Ismail is an author at Northern University of Malaysia specializing in material culture, value theory, and consumer motivation.

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Publications per year

2020–2020

1

Publications

1

Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands

Norhayati Zakaria, Wan-Nurisma Ayu Wan-Ismail, Asmat‐Nizam Abdul‐Talib · Asia Pacific Journal of Marketing and Logistics · 2020 · 58 citations

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