Concepedia
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Publications
1
Citations
13
H-Index
Active since
2012
Joong-won Lee is an author specializing in brand building, brand equity, and intercultural marketing.
Top concepts
ArtsBrandingBusinessMarketingManagementBrand EquityGlobalizationBrand StrategyBrand AwarenessGlobal Strategy
Publications per year
2012–2012
Global Brands in the Context of China: Insights into Chinese Consumer Decision Making
Al Rosenbloom, James E. Haefner, Joong-won Lee · 2012 · 13 citations
International Marketing, Consumer Research, Brand Strategy +19
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