2
Publications
794
Citations
2
H-Index
1992
Active since
Axel Johne is an author specializing in management, marketing, and marketing strategy.
Top concepts
MarketingManagementTechnologyIndustrial DesignProduct LifecycleMarketing InsightsMarketing StrategyProduct ManagementProduct DevelopmentIntegrated Marketing
Publications per year
1992–1992
2
2
Axel Johne · Technovation · 1992 · 621 citations
Developing products in half the time
Axel Johne · Technovation · 1992 · 173 citations
Consumer-driven Product Development, Industrial Design, Product Lifecycle +6
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