Youn Kue Na

The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage

Youn Kue Na, Sungmin Kang, Hye Yeon Jeong · Sustainability · 2019 · 166 citations · Full text

Market Orientation, Innovation Adoption, Digital Marketing +21

Effects of Strategy Characteristics for Sustainable Competitive Advantage in Sharing Economy Businesses on Creating Shared Value and Performance

Sungmin Kang, Youn Kue Na · Sustainability · 2020 · 75 citations · Full text

Business-to-business Research, Information Sharing, Sustainable Value Creation +20

The Effect of the Relationship Characteristics and Social Capital of the Sharing Economy Business on the Social Network, Relationship Competitive Advantage, and Continuance Commitment

Sungmin Kang, Youn Kue Na · Sustainability · 2018 · 37 citations · Full text

Relationship Marketing, Customer Satisfaction, Business-to-business Research +13

Effects of Core Resource and Competence Characteristics of Sharing Economy Business on Shared Value, Distinctive Competitive Advantage, and Behavior Intention

Youn Kue Na, Sungmin Kang · Sustainability · 2018 · 21 citations · Full text

Customer Satisfaction, Resource-based View, Service Research +15

Sustainable Diffusion of Fashion Information on Mobile Friends-Based Social Network Service

Youn Kue Na, Sungmin Kang · Sustainability · 2018 · 13 citations · Full text

Digital Marketing, Social Network Characteristics, Consumer Research +18