Concepedia

Imelda Albert Gisip

IA

2

Publications

31

Citations

2

H-Index

2013

Active since

Affiliations

Universiti Teknologi MARA(Current)

Universiti of Malaysia Sabah

Imelda Albert Gisip is an author at Universiti Teknologi MARA specializing in brand development, brand strategy, and brand management.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBrand ManagementBrand DevelopmentConsumer ResearchBrand EquityCommunication

Publications per year

2013–2020

2

Publications

2

Factors influencing online purchase intention of millennials and gen Z consumers

Nasrul Fadhrullah Isa, Sharifah Nurafizah Syed Annuar, Imelda Albert Gisip et al. · Journal of Applied Structural Equation Modeling · 2020 · 19 citations · Full text

Customer Satisfaction, Quality Orientation, Gen Z Consumers +24

Antecedents and Outcomes of Brand Management from the Perspective of Resource Based View (RBV) Theory

Imelda Albert Gisip, Amran Harun · Mediterranean Journal of Social Sciences · 2013 · 12 citations · Full text

Marketing, Resource-based View, Resource Based View +15

Rows per page

1–2 of 2