Nasrul Fadhrullah Isa is an author at Universiti Teknologi MARA specializing in customer satisfaction, brand management, and consumer research.
Top concepts
BrandingBusinessMarketingManagementCommunicationBrand StrategyMedia MarketingUser ExperienceBrand ManagementBrand Development
Publications per year
2020–2020
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Factors influencing online purchase intention of millennials and gen Z consumers
Nasrul Fadhrullah Isa, Sharifah Nurafizah Syed Annuar, Imelda Albert Gisip et al. · Journal of Applied Structural Equation Modeling · 2020 · 19 citations · Full text
Customer Satisfaction, Quality Orientation, Gen Z Consumers +24
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