Concepedia

Neringa Vilkaité-Vaitoné

NV

14

Publications

341

Citations

11

H-Index

2010

Active since

Affiliations

Vilnius Gediminas Technical University(Current)

Universidad de Las Palmas de Gran Canaria

Neringa Vilkaité-Vaitoné is an author at Vilnius Gediminas Technical University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchService QualityMarketing StrategyCustomer SatisfactionConsumer BehaviorGreen MarketingSustainable Marketing

Publications per year

2010–2024

14

Publications

14

Green marketing orientation: evolution, conceptualization and potential benefits

Neringa Vilkaité-Vaitoné, Ilona Skačkauskienė · Open Economics · 2019 · 77 citations · Full text

Green Marketing, Consumer Research, Education +17

From Likes to Sustainability: How Social Media Influencers Are Changing the Way We Consume

Neringa Vilkaité-Vaitoné · Sustainability · 2024 · 47 citations · Full text

Social Medium Monitoring, Consumer Research, Social Influence +20

Measuring Green Marketing: Scale Development and Validation

Neringa Vilkaité-Vaitoné, Ilona Skačkauskienė, Gonzalo Díaz Meneses · Energies · 2022 · 45 citations · Full text

Customer Experience, Customer Satisfaction, Green Marketing +10

Service Customer Loyalty: An Evaluation Based on Loyalty Factors

Neringa Vilkaité-Vaitoné, Ilona Skačkauskienė · Sustainability · 2020 · 38 citations · Full text

Service Provider, Customer Satisfaction, Customer Experience +12

Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda

Ilona Skačkauskienė, Neringa Vilkaité-Vaitoné · Energies · 2022 · 22 citations · Full text

Green Marketing, Consumer Research, Buying Behavior +16

Rows per page

1–5 of 14