Statistics
Publications
1
Citations
317
H-Index
1
Active since
1972
Affiliations
Barry University(Current)
Carlton Palmer McNamara is an author at Barry University specializing in track record analysis, strategic marketing, and marketing planning.
Publications per year
1972–1972
1
1
The Present Status of the Marketing Concept
Carlton Palmer McNamara · Journal of Marketing · 1972 · 317 citations
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