Concepedia
Statistics
Publications
2
Citations
34
H-Index
Active since
2002
Jerry Bernstein is an author specializing in management, marketing, and product launch.
Top concepts
MarketingManagementBusinessMarket DesignProduct LaunchCustomer ServiceBusiness StrategyConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2002–2010
Engineering New-Product Success
Jerry Bernstein, David Macias · Industrial Marketing Management · 2002 · 24 citations
New-product Success, Consumer-driven Product Development, Product Development +6
Is the price right? Strategies for new introductions
Rob Docters, Raúl L. Katz, Jerry Bernstein et al. · Journal of Business Strategy · 2010 · 10 citations
Customer Experience, Customer Satisfaction, Consumer Uncertainty +21
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