Concepedia
Statistics
Publications
1
Citations
24
H-Index
Active since
2002
David Macias is an author specializing in product launch, product management, and management.
Top concepts
MarketingManagementProduct LaunchProduct ManagementProduct DevelopmentNew Product Development
Publications per year
2002–2002
Engineering New-Product Success
Jerry Bernstein, David Macias · Industrial Marketing Management · 2002 · 24 citations
New-product Success, Consumer-driven Product Development, Product Development +6
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