Concepedia
Statistics
Publications
1
Citations
83
H-Index
Active since
2000
Loran E Lewis is an author specializing in advertising audiences, advertising creativity assessment, and creative advertising.
Publications per year
2000–2000
Recall, Liking, and Creativity in TV Commercials: A New Approach
Gerald Stone, Donna Besser, Loran E Lewis · Journal of Advertising Research · 2000 · 83 citations
Business, Marketing, Marketing Management +17
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