Concepedia

Kee Luen Wong

KL

2

Publications

46

Citations

2

H-Index

2018

Active since

Affiliations

Universiti Tunku Abdul Rahman(Current)

Kee Luen Wong is an author at Universiti Tunku Abdul Rahman specializing in interactive marketing, trust, and management.

Top concepts

TrustBusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingE-businessMedia MarketingConsumer Behavior

Publications per year

2018–2021

2

Publications

2

Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective

Jia Jia Sim, Siu Hong Loh, Kee Luen Wong et al. · Journal of theoretical and applied electronic commerce research · 2021 · 28 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +23

Trust in Vendor and Perceived Effectiveness of E-Commerce Institutional Mechanisms in M-Commerce Adoption: A Revised UTAUT Model

Jia Jia Sim, Zui Ying Chia, Yhuen Loong Chin et al. · 2018 · 18 citations

Customer Satisfaction, Perceived Effectiveness, Effort Expectancy +16

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