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Yhuen Loong Chin

YL

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Publications

1

Citations

18

H-Index

1

Active since

2018

Affiliations

Universiti Tunku Abdul Rahman(Current)

Yhuen Loong Chin is an author at Universiti Tunku Abdul Rahman specializing in management, marketing, and interactive marketing.

Top concepts

Publications per year

2018–2018

1

Publications

1

Trust in Vendor and Perceived Effectiveness of E-Commerce Institutional Mechanisms in M-Commerce Adoption: A Revised UTAUT Model

Jia Jia Sim, Zui Ying Chia, Yhuen Loong Chin et al. · 2018 · 18 citations

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