Concepedia

R. Dale VonRiesen

RD

2

Publications

54

Citations

2

H-Index

1979

Active since

Affiliations

University of Wyoming(Current)

Wyoming Department of Education

R. Dale VonRiesen is an author at University of Wyoming specializing in public health, survey methodology, and brand loyalty.

Top concepts

BrandingBusinessMedicineMarketingManagementBrand EquityPrimary CareBrand LoyaltyHealth PolicyPublic Health

Publications per year

1979–2011

2

Publications

2

Consumer Involvement With the Product and the Nature of Brand Loyalty

R. Dale VonRiesen, Neil C. Herndon · Journal of Marketing Channels · 2011 · 38 citations

True Brand Loyalty, Consumer Study, Consumer Research +19

Postcard reminders versus replacement questionnaires and mail survey response rates from a professional population

R. Dale VonRiesen · Journal of Business Research · 1979 · 16 citations

Family Medicine, Survey (Human Research), Primary Care +8

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