Concepedia

Clark Leavitt

CL

2

Publications

225

Citations

2

H-Index

1970

Active since

Clark Leavitt is an author specializing in marketing, business, and design thinking.

Top concepts

Publications per year

1970–1975

2

Publications

2

Development of a Scale For Innovativeness

Clark Leavitt, John Walton · ACR North American Advances · 1975 · 148 citations

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A multidimensional set of rating scales for television commercials.

Clark Leavitt · Journal of Applied Psychology · 1970 · 77 citations

, , +5

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