Statistics
Publications
2
Citations
158
H-Index
2
Active since
2010
Affiliations
University of Minnesota(Current)
Michelle Gross is an author at University of Minnesota specializing in advertising, business, and cognitive effects.
Publications per year
2010–2015
2
2
Advergames and the effects of game-product congruity
Michelle Gross · Computers in Human Behavior · 2010 · 132 citations
Business, Economics, Advertising +3
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