Concepedia

Elif Akagün Ergin

EA

8

Publications

175

Citations

8

H-Index

2010

Active since

Affiliations

Çankaya University(Current)

Kırıkkale University

Lebanese American University

Ostim Technical University

Elif Akagün Ergin is an author at Çankaya University specializing in marketing, management, and brand strategy.

Top concepts

MarketingManagementBrand StrategyBrand DevelopmentBusinessBrand EquityBrand AwarenessBrand ManagementConsumer BehaviorConsumer Research

Publications per year

2010–2024

8

Publications

8

Key Factors for Student Recruitment: The Issue of University Branding

Ayşegül Taş, Elif Akagün Ergin · International Business Research · 2012 · 35 citations · Full text

University Branding, Brand Strategy, Education +16

Consumers Purchase Intentions For Foreign Products: An Empirical Research Study In Istanbul, Turkey

Elif Akagün Ergin, Handan Ozdemir Akbay · International Business & Economics Research Journal (IBER) · 2010 · 31 citations · Full text

Customer Satisfaction, International Marketing, Consumer Study +21

The rise in the sales of counterfeit brands: The case of Turkish consumers

Elif Akagün Ergin · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 30 citations · Full text

Customer Satisfaction, Consumer Culture, Brand Equity +15

A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance

Karahan Kara, Galip Cihan Yalçın, Elif Akagün Ergin et al. · Socio-Economic Planning Sciences · 2024 · 21 citations

Neutrosophic Wenslo-arlon Model, Brand Equity, Management +7

Turkish consumers perceptions and consumption of organic foods

Elif Akagün Ergin, Bülent Özsaçmacı · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 18 citations · Full text

Nutrition, Organic Food Products, Agricultural Economics +20

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