Concepedia

Handan Ozdemir Akbay

HO

2

Publications

41

Citations

2

H-Index

2010

Active since

Affiliations

Ankara University(Current)

Handan Ozdemir Akbay is an author at Ankara University specializing in brand development, international marketing, and consumer research.

Top concepts

CultureBrandingBusinessMarketingManagementBrand StrategyBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research

Publications per year

2010–2014

2

Publications

2

Consumers Purchase Intentions For Foreign Products: An Empirical Research Study In Istanbul, Turkey

Elif Akagün Ergin, Handan Ozdemir Akbay · International Business & Economics Research Journal (IBER) · 2010 · 31 citations · Full text

Customer Satisfaction, International Marketing, Consumer Study +21

Insights into Consumer Preference of Foreign Brand Names: Reality or Myth?

Elif Akagün Ergin, Handan Ozdemir Akbay, Bülent Özsaçmacı · International Journal of Marketing Studies · 2014 · 10 citations · Full text

International Marketing, Consumer Research, Brand Strategy +19

Rows per page

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