Yupeng Mou - Concepedia

Author

Yupeng Mou

China University of Mining and Technology ORCID

Also Known As

Mou Yupeng, Mou Yupeng -, YuPeng Mou, Yupeng Mou

Publications

401

Citations

H-Index

Concepts

All Affiliations

China University of Mining and Technology Wuhan University Hunan University Rockhurst University

About

Yupeng Mou is an author at China University of Mining and Technology specializing in consumer research, marketing, and consumer behavior.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	302
2	Social Sciences	4	4	215
3	Business	2	2	37
4	Engineering	2	2	56
5	Education	1	1	29

Yupeng Mou

Publications

363

Citations

H-Index

Page 1

	Year	Citations
The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness Rong Liu, Zhihua Ding, Yawei Wang, Journal of Cleaner Production CultureSocial IdentityFace ConsciousnessConsumer CultureBehavioral Decision Making	2020	100
Consumer insecurity and preference for nostalgic products: Evidence from China Zhou Ling, Tao Wang, Qin Zhang, Journal of Business Research EconomicsAdvertisingConsumer CultureConsumer ScienceConsumer Study	2013	63
Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership Zhihua Ding, Jing Sun, Yawei Wang, Resources Conservation and Recycling Anthropomorphic DesignBehavioral Decision MakingConsumer StudyDesignManagement	2020	46
Uniqueness neglect on consumer resistance to AI Yupeng Mou, Tianjie Xu, Yanghong Hu Marketing Intelligence & Planning Behavioral Decision MakingConsumer ResearchSocial InfluenceAi AdoptionPerception	2023	40
Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants Yupeng Mou, Xiangxue Meng Asia Pacific Journal of Marketing and Logistics EngineeringDigital MarketingInformation SecurityConsumer ResearchSocial Influence	2023	36
Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India Tao Wang, Zhou Ling, Yupeng Mou, Industrial Marketing Management CultureCultural IdentityInternational Comparative PerspectiveInternational RelationsIdentity Politics	2014	29
Impact of virtual reality immersion on customer experience: moderating effect of cross-sensory compensation and social interaction Yupeng Mou, Fan Jiao, Zhihua Ding, Asia Pacific Journal of Marketing and Logistics Customer ExperienceCustomer SatisfactionEngineeringVirtual Reality ImmersionConsumer Research	2023	20
The Influence of Advertising Appeals on Consumers’ Willingness to Participate in Sustainable Tourism Consumption Hui Zhang, Yupeng Mou, Tao Wang, Complexity Sustainable ConsumptionTourist ExperienceConsumer StudyConsumer ResearchCommunication	2020	17
Effect of platform gamification rewards on user stickiness Yupeng Mou, Yali Ma, Duanyang Guo, Management Decision	2024	12

Page 1