Concepedia

Yupeng Mou

YM

9

Publications

363

Citations

9

H-Index

2013

Active since

Affiliations

China University of Mining and Technology(Current)

Wuhan University

Hunan University

Rockhurst University

Yupeng Mou is an author at China University of Mining and Technology specializing in consumer research, marketing, and consumer behavior.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorSocial SciencesCommunicationUser ExperienceConsumer CultureSocial InfluenceBehavioral Decision Making

Publications per year

2013–2024

9

Publications

9

The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness

Rong Liu, Zhihua Ding, Yawei Wang et al. · Journal of Cleaner Production · 2020 · 100 citations

Culture, Social Identity, Face Consciousness +15

Consumer insecurity and preference for nostalgic products: Evidence from China

Zhou Ling, Tao Wang, Qin Zhang et al. · Journal of Business Research · 2013 · 63 citations

Economics, Advertising, Consumer Culture +9

Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership

Zhihua Ding, Jing Sun, Yawei Wang et al. · Resources Conservation and Recycling · 2020 · 46 citations

Anthropomorphic Design, Behavioral Decision Making, Consumer Study +11

Uniqueness neglect on consumer resistance to AI

Yupeng Mou, Tianjie Xu, Yanghong Hu · Marketing Intelligence & Planning · 2023 · 40 citations

Behavioral Decision Making, Consumer Research, Social Influence +21

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Yupeng Mou, Xiangxue Meng · Asia Pacific Journal of Marketing and Logistics · 2023 · 36 citations

Engineering, Digital Marketing, Information Security +26

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