SeyedAlireza Mirbagheri

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Publications

Citations

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Active since

2012

Affiliations

Sharif University of Technology(Current)

SeyedAlireza Mirbagheri is an author at Sharif University of Technology specializing in interactive marketing, customer satisfaction, and brand management.

ORCID

Top concepts

MarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing CommunicationBrandingBusiness

Publications per year

2012–2019

Publications

Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development

SeyedAlireza Mirbagheri, Manoochehr Najmi · Psychology and Marketing · 2019 · 68 citations

Customer Satisfaction, Digital Marketing, Consumer Study +28

Attitude toward Brand: An Integrative Look at Mediators and Moderators

Manoochehr Najmi, Yashar Atefi, SeyedAlireza Mirbagheri · Academy of Marketing Studies journal · 2012 · 28 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

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