Concepedia

Martyna Kostyra

MK

1

Publications

26

Citations

1

H-Index

2022

Active since

Affiliations

Institute of Psychology(Current)

Martyna Kostyra is an author at Institute of Psychology specializing in brand equity, consumer engagement, and consumer motivation.

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Publications per year

2022–2022

1

Publications

1

Buying happiness: How brand engagement in self‐concept affects purchase happiness

Wiktor Razmus, Sonja Grabner‐Kräuter, Martyna Kostyra et al. · Psychology and Marketing · 2022 · 26 citations

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