Concepedia

Author

Haiyan Kong

Chungbuk National UniversityORCID

Also Known As

Hai-Yan Kong, Haiyan Kong

5

Publications

70

Citations

4

H-Index

34

Concepts

All Affiliations

Chungbuk National University
HK

About

Haiyan Kong is an author at Chungbuk National University specializing in media marketing, communication, and content analysis.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Communication

2

2

44

2

Arts

1

1

15

3

Education

1

1

15

4

Management

1

1

29

5

Public Health

1

1

15

Haiyan Kong

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3

Publications

63

Citations

3

H-Index

YearCitations

A difference of multimedia consumer’s rating and review through sentiment analysis

Sung-Won Lee, Guangbo Jiang, Haiyan Kong,

Multimedia Tools and Applications

2020

29

Research on the Effectiveness of Virtual Endorsers: A Study Based on the Match-Up Hypothesis and Source Credibility Model

Haiyan Kong, Hualong Fang

Sustainability

2024

19

The Relationship between ICT Use and Perceived Life Satisfaction among Older People in Korea: The Mediating Effect of Social Capital

Haiyan Kong, Huifang Liu

Sustainability

2023

15

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