Concepedia

Ahmad Sharifuddin Shamsuddin

AS

2

Publications

30

Citations

2

H-Index

2004

Active since

Affiliations

Quest International University Perak(Current)

Ahmad Sharifuddin Shamsuddin is an author at Quest International University Perak specializing in management, marketing, and customer service.

Top concepts

MarketingManagementBrandingBusinessEducationLeadershipPsychologyBrand EquityBrand StrategyBrand Awareness

Publications per year

2004–2012

2

Publications

2

Service quality in higher education: management student's perspective

Ahmad Jusoh, Siti Zaleha Omain, Norazman Abdul Majid et al. · 2004 · 19 citations

Total Quality Management, Customer Satisfaction, Services Management +18

Potential of Brand Personality: Attachment Styles as Moderator

Ying Tuan Lo, Huam Hon Tat, Ahmad Sharifuddin Shamsuddin et al. · American Journal of Business and Management · 2012 · 11 citations · Full text

Consumer Research, Brand Strategy, Consumer Engagement +18

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