Concepedia

Ying Tuan Lo

YT

2

Publications

25

Citations

2

H-Index

2012

Active since

Affiliations

University of Technology Malaysia(Current)

Ying Tuan Lo is an author at University of Technology Malaysia specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchBrandingBusinessPsychologyHospitalityBrand Equity

Publications per year

2012–2018

2

Publications

2

The role of patron dining experience and emotions on relationship quality in chain restaurant industry

Ying Tuan Lo, Siti Rahmah Awang, Ahmad Jusoh et al. · Intangible Capital · 2018 · 14 citations · Full text

Customer Satisfaction, Consumer Research, Hospitality +17

Potential of Brand Personality: Attachment Styles as Moderator

Ying Tuan Lo, Huam Hon Tat, Ahmad Sharifuddin Shamsuddin et al. · American Journal of Business and Management · 2012 · 11 citations · Full text

Consumer Research, Brand Strategy, Consumer Engagement +18

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