Concepedia

Jee-Won Kang

JK

Statistics

Publications

4

Citations

422

H-Index

4

Active since

2017

Affiliations

Kyung Hee University(Current)

Jee-Won Kang is an author at Kyung Hee University specializing in marketing, marketing management, and source credibility.

Publications per year

2017–2024

4

Publications

4

The information quality and source credibility matter in customers’ evaluation toward food O2O commerce

Jee-Won Kang, Young Namkung · International Journal of Hospitality Management · 2018 · 313 citations

Business, Marketing, Marketing Management +12

The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

Jee-Won Kang, Young Namkung · Journal of Hospitality & Tourism Research · 2017 · 68 citations

Business, Marketing, Marketing Management +13

Instagram Users’ Information Acceptance Process for Food-Content

Hee-Min Lee, Jee-Won Kang, Young Namkung · Sustainability · 2021 · 28 citations · Full text

Social Sciences, Marketing, Marketing Management +17

The Role of Service Quality Attributes and Perceived Value in US Consumers’ Impulsive Buying Intentions for Fresh Food E-Commerce

Jee-Won Kang, Young Namkung · Journal of theoretical and applied electronic commerce research · 2024 · 13 citations · Full text

Business, Information Systems, Marketing +15

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